Privacy Policy

 

The protection of your privacy and the legal processing of your personal data are very important matters for us at Bültel Worldwide Fashion GmbH & Co. KG. The following provides detailed information about how we use your personal data in the camel active online shop.

To make this privacy policy easier to read, we refer to ourselves in the following as "camel active", "us" or "we".

 

1. Name and address of the responsible party

Bültel Worldwide Fashion GmbH & Co. KG
Rheiner Str. 28
48499 Salzbergen
Germany 

E-mail: [email protected] 
Phone: +49 (0)5976 27 700 (available from Monday to Friday 8 am to 9 pm and Saturday from 10 am to 6 pm)

 

Commercial Register: Osnabrueck HRA-Nr. 207347, VAT Reg. No. 811551029
General Partner: BWF Verwaltungs GmbH, Rheiner Str. 28, 48499 Salzbergen
Commercial Register: Osnabrück HRB-Nr. 215560
Managing Directors: Frank Brueggemann, Peter Hoever, Thorsten Suska

 

2. Contact details of the data protection officer

You can contact our data protection officer using the following contact details:

Bültel Worldwide Fashion GmbH & Co. KG
Data Protection Officer
Rheiner Str. 28
48499 Salzbergen

E-mail: [email protected]

 

3. General information about the purposes, recipients, duration of storage and legal basis for data processing

Personal data

Personal data as defined by the GDPR and the German Data Protection Act comprise all information with which you can be personally identified. The personal data processed to run our online shop particularly include the following:

• Your name, address, e-mail address, sex, your encrypted password to your customer account and, possibly, your date of birth and telephone number,
• Your order details, the products you have purchased, services you have used, payment information, your preferences relating to product types,
• Your data entered during your use of our website,
• Data which we receive from our service providers in certain cases (for example from credit agencies or payment service providers).

Origin of your personal data

Personal data are collected directly from you. This is done, for example, during the ordering process or when you subscribe to the newsletter.


Legal basis and purposes of the processing

The legal basis for processing your personal data is Article 6 Paragraph 1 Letters a and b of the GDPR. You provide us with the data on the basis of the contract relationship (for example to manage your customer account or complete a purchase contract) between you and us. We must process your e-mail address in the event that you place a purchase order with us as a result of the statutory provisions in the Civil Code (BGB) as we have an obligation to send you an electronic order confirmation (Article 6 Paragraph 1 Letter c of the GDPR).

Processing on the basis of the justified interests (Article 6 Paragraph 1 Letter f of the GDPR) of camel active comprises the use and analysis of your personal data for the following purposes:

• Product information about collections, products and services
• Action to improve and develop services and products to enable us to offer you a tailored experience with appropriate offers and products
• Market and opinion research
• Creating transparency and quality for our products, services and communication
• Contact with credit agencies (for example Infoscore) to determine creditworthiness and non-payment risks
• Finding your address
• Fraud prevention

Use of data for the purposes of credit checks and sending to credit agencies

Bültel Worldwide Fashion GmbH & Co. KG generally enables its customers to purchase goods using insecure payment methods (for example payment on receipt of invoice). This means that Bültel Worldwide Fashion GmbH & Co. KG has a justified interest in protecting itself as well as possible from non-paying customers. This is done by various methods, including checking the creditworthiness of the customer before enabling them to use insecure payment methods and using the information received during the ordering process to calculate the probability of non-payment.

This check is carried out by Arvato Payment Solutions GmbH, Gütersloher Str. 123, 33415 Verl in conjunction with informa solutions GmbH, Rheinstrasse 99, 76532 Baden-Baden and infoscore Consumer Data GmbH, Rheinstr. 99, 76532 Baden-Baden. Your data are processed for this credit check on the basis of Article 6 Paragraph 1 Letters b and f of the GDPR.


Use of data for fraud prevention purposes

The data provided by you during an ordering process may be used to check whether it is an atypical order process (for example the simultaneous order of a wide range of goods for the same address using different customer accounts). In principle, we have a justified interest in carrying out these checks. The legal basis for processing these data is Article 6 Paragraph 1 Letter f of the GDPR.

Furthermore, Bültel Worldwide Fashion GmbH & Co. KG processes personal data to meet its legal duties (for example under commercial or fiscal legislation) on the basis of Article 6 Paragraph 1 Letter c of the GDPR.


Disclosure of your data to third parties

Personal data are only disclosed or transferred for the purposes set out above and on the basis of the statutory permission specified in each case. Service providers who work on our behalf have been carefully selected by us and can be placed in the following categories:

• IT service providers
• Billing service providers
• Logistics service providers
• Call centres
• Collection contractors
• Data destruction service providers
• Consultants and consultancy companies

All companies affiliated to us and third parties to which we disclose your personal data may only use them for the above purposes. The data are transferred as part of the order processing procedure. camel active obliges its service providers to process the data securely, confidentially and in compliance with the law. The legal basis for processing these data is Article 6 Paragraph 1 Letter b of the GDPR.


Transferring data to transport service providers

We work with logistics service providers, transport contractors and shipment partners for the purpose of delivering goods which have been ordered from us. The following data may be sent to these partners for the purposes of delivering the ordered goods or providing notification of delivery: Forename, surname, mailing address, e-mail address. The legal basis for processing these data is Article 6 Paragraph 1 Letter b of the GDPR.


Storage duration and deletion

Personal data are stored for the above purposes for the period required to fulfil the purposes and unless there are any other statutory storage duties (under the Commercial Code or Tax Code) or legal reasons for storing the data. This means that camel active will delete your personal data at the latest after the elapse of its statutory storage obligations, generally 10 years after the end of the contract.

 

4. Data processing when our website is visited

Each time you visit our website (even if our website is used for information purposes) we collect access data and information which your browser provides automatically. These usage data are saved in protocol files (so-called server log files). The data records saved by this process particularly include the following:

• User’s browser type and version,
• User’s operating system,
• User’s IP address and internet service provider,
• Date and time of access,
• Websites from which the user’s system accesses our website,
• Websites opened by the user’s system via our website.

These data are saved in our system’s log files. These data are not stored together with other personal data referring to the user.

The legal basis for the temporary storage of the data and the system log files is Article 6 Paragraph 1 Letter f of the GDPR. The data are saved in system log files to maintain the function of our website. In addition, these data are used by us to improve our website and ensure the security of our IT systems. The data are not evaluated for marketing purposes in this respect.

The data are deleted as soon as they are no longer required to achieve the purpose for which they were collected. If the data is stored in system log files, this is the case after seven days at the latest. The data may be stored beyond this time. In this case, the users’ IP addresses will be deleted or anonymised so that they can no longer be used to identify the clients who have visited the website.

 

5. Data processing to complete a purchase order

If you wish to order something in the camel active online shop, you can choose whether you enter the data required for the order on a one-off basis (guest order) or whether you wish to create a password-protected customer account in which your data are saved for later additional purchases.

Your personal data are recorded in an entry mask, sent to us and saved. The following personal data are mandatory for your order:

• Title,
• Forename,
• Surname,
• Street, house number, postcode, town, state (invoice address or delivery address if different),
• E-mail address.

It is not possible to place an order without entering the data required in the mandatory boxes. In addition, the user’s IP address and the date and time of access will also be saved.

We use your data to complete orders, provide additional services requested by you, offer various payment options and complete the payment as well as any reimbursements and various marketing offers (see also the point headed "Data processing for marketing purposes"). The legal basis for processing the personal data relating to creating a customer account is Article 6 Paragraph 1 Letter b of the GDPR.


ADYEN

The payment service provider ADYEN N.V. German Branch, Friedrichstraße 63, 10117 Berlin serves as payment service provider in our online shop for the processing of transactions via the payment methods Klarna, SOFORT, iDEAL, Bancontact, ApplePay and all credit cards accepted by us.

We pass on the information and order data (name, address, e-mail, date of birth, IBAN, BIC, invoice amount, currency and transaction number) provided during the ordering process to ADYEN in accordance with Article 6 Paragraph 1 Sentence 1 Letter b of the GDPR. Your data will only be passed on for the purpose of processing payments with ADYEN and only insofar as it is necessary for this purpose.

For further information, please refer to ADYEN's privacy policy.


Klarna

If you select the payment method "Klarna purchase on account", the payment is processed via the payment service provider Klarna Bank AB (publ), https://www.klarna.com/de/, Sveavägen 46, 111 34 Stockholm, Sweden (hereinafter referred to as "Klarna"), to whom we pass on the information you provided during the ordering process as well as information on the shopping basket and order details. The transfer is based on Article 6 Paragraph 1 Sentence 1 Letter b of the GDPR. Your data will only be passed on for the purpose of processing payment and only insofar as it is necessary for this purpose.

Your personal data will be handled in accordance with the applicable data protection regulations and as specified in Klarna's data protection regulations for data subjects based in Germany or for data subjects based in Austria.

Klarna reserves the right to carry out a credit check. For further information, please refer to Klarna's privacy policy.


SOFORT

If you select the payment method SOFORT, the payment will be processed by the payment service provider SOFORT GmbH, Theresienhöhe 12, 80339 Munich, Germany (hereinafter "SOFORT"). It is part of the Klarna Group: Klarna Bank AB (publ), Sveavägen 46, 11134 Stockholm, Sweden. We pass on the information provided during the ordering process, together with information about your order, to SOFORT in accordance with Article 6 Paragraph 1 Sentence 1 Letter b of the GDPR. Your data will only be passed on for the purpose of payment processing with the payment service provider SOFORT and only insofar as it is necessary for this purpose.

For further information, please refer to the SOFORT privacy policy.

VISA or MASTERCARD

If you decide to pay by credit card with Visa or Mastercard, the payment will be processed by the payment service provider ADYEN N.V. German Branch, Friedrichstraße 63, 10117 Berlin. We pass on the information provided during the ordering process, together with information about your order, to ADYEN in accordance with Article 6 Paragraph 1 Sentence 1 Letter b of the GDPR. Your data will only be passed on for the purpose of payment processing with the payment service provider ADYEN and only insofar as it is necessary for this purpose.


Apple Pay

Apple Pay is a service of Apple Distribution International Ltd, Hollyhill Industrial Estate, Hollyhill, Cork, Republic of Ireland. Payment processing is carried out via the "Apple Pay" function of your Apple device running iOS, watchOS or macOS by charging a payment card deposited with "Apple Pay". When you use Apple Pay on the iPhone or Apple Watch to complete a purchase made through Safari on your Mac, the Mac and the authorisation device communicate over an encrypted channel on Apple's servers. Apple does not process or store any of this information in a format that can identify you personally. You can disable the ability to use Apple Pay on your Mac in your iPhone settings. Go to "Wallet & Apple Pay" and uncheck "Allow payments on Mac".

For more instructions, see the Apple Pay privacy policy.


iDEAL

iDEAL is an online payment system of the service provider Currence Holding B.V., Gustav Mahlerplein 33-35, 1082 MS Amsterdam, The Netherlands. To use it, you need an account and access to online banking at a participating Dutch bank. If you choose to pay with iDEAL, you will be redirected to the payment page of your bank at the end of the order process. Here you can make a transfer of the payment. After successful completion of the transaction, you will be redirected to the order confirmation page of our online shop.

We do not transmit any personal data to iDEAL or your bank. For further information, please refer to iDEAL's privacy policy.


Bancontact

Bancontact is an online payment system of Bancontact Payconiq Company NV/SA, Rue d'Arlon 82, 1040-Brussels, Belgium (hereinafter "Bancontact"). To use it, you need a bank account with a Belgian bank and a smartphone or card reader. If you choose to pay with Bancontact, you will be redirected to your bank's payment page at the end of the ordering process. Here you can make a transfer of the payment. After successful completion of the transaction, you will be redirected to the order confirmation page of our online shop.

Further information can be found under the privacy policy of Bancontact.


Paypal and Paypal Express

You have the option to choose PayPal or PayPal Express as payment method during the order process.

If you choose PayPal, after you have clicked on "Buy" in the order process, you will automatically be forwarded to the PayPal website, which is operated by PayPal (Europe) S.à r.l. et Cie, S.C.A. Data will be exchanged during this forwarding process. Personal data such as name, invoice total and delivery address will be forwarded to PayPal.

However, if you have chosen PayPal Express, your shipment and invoicing data, which are held by PayPal, will be used to complete the purchase. When you click on "Direct to PayPal", the PayPal login mask will appear. In this case, the login data are not exchanged via the servers of Bültel Worldwide Fashion GmbH & Co. KG, but directly with PayPal. You must then login using your PayPal account data and select the correct delivery and invoicing address. You will then be returned to the camel active website where you can conclude your purchase. PayPal automatically sends us the delivery address, e-mail address and other customer data which we require to complete the order.

Furthermore, PayPal will collect your IP address and information about the computer or device which you use to access your PayPal account or for using PayPal services.

You can find out more details about how your personal data are used by PayPal (Europe) S.à r.l. et Cie, S.C.A. You will find PayPal’s privacy policy at the following address: https://www.paypal.com/de/webapps/mpp/ua/privacy-full?locale.x=de_DE.

 

6. Data processing for making contact and for customer support

There are various ways of contacting us and you can also reach our customer service department by phone or e-mail. We also provide you with a contact form on our website for this purpose. In this case, we will collect your name, e-mail address, telephone number, customer, order and item number as well as any other information which you send to us.

If you contact us by telephone, telephone calls may be recorded for quality assurance purposes. This recording is made on the basis of consent in the sense of Article 6 Paragraph 1 Letter a of the GDPR, which you are asked to grant at the start of each telephone call. Once consent has been granted, it may be revoked at any time by sending a notification to the above contact details.

We use the data sent to us when you contact us to respond to your enquiry. The legal basis for this is Article 6 Paragraph 1 Letter B of the GDPR if contact is made as part of an ordering process and Article 6 Paragraph 1 Letter f of the GDPR if you contact us in another matter, based on our justified interest in providing methods of contacting us, among other reasons so that we can respond to questions relating our range of products and services.

 

7. Data processing for marketing purposes

In addition to the possible data processing mentioned above, we generally have a justified interest in using your data to communicate new products and offers to you for advertising purposes using marketing promotions or to recommend products to you in which you may be interested.


Mail marketing

Reprocessed the following personal data for marketing purposes: your forename, surname and mailing address. In compliance with the statutory regulations, we are entitled to save these data and also other personal data collected from you for our own marketing purposes and for marketing by third parties. We will not forward the additional data to third parties.

Bültel Worldwide Fashion GmbH & Co. KG pseudonymises and anonymises personal data collected from you for the purpose of using these data for our own marketing purposes and for marketing by third parties (marketers). The pseudonymised and anonymised data may also be used to market specifically to you online, although the marketing may be carried out by third party service providers and/or agencies.

The legal basis for using personal data for marketing purposes is Article 6 Paragraph 1 Letter f of the GDPR.

You may cancel permission for the use of your personal data for the above marketing purposes at any time free of charge with effect for the future by sending notification in text form (e-mail or letter) to the contact data set out above. Please also refer to our information relating to your right to cancel for reasons which may relate to your specific situation.

If you object to such use, your data will be locked from further data processing for marketing purposes. We would like to point out that in exceptional cases, marketing material may be sent out for a brief period after the receipt of your objection. This is due to technical reasons as a result of the preparation time required for selection and does not mean that we have not implemented your objection.


Newsletter

On our website, you can subscribe to the camel active newsletter, which will keep you regularly informed about new arrivals, bestsellers and promotions in our online shop and our camel active stores. The newsletter is sent based on your consent pursuant to Article 6 Paragraph 1 Letter a GDPR.

To subscribe to the newsletter, please enter your email address in the designated field on our website and confirm the consent text. You will then receive an automated email in which you must confirm your consent again by clicking a link (double opt-in).

The newsletter is sent by the service provider "Klaviyo," operated by the U.S.-based company Klaviyo, Inc., 125 Summer Street, Boston, Massachusetts 02111, USA (http://www.klaviyo.com).

In accordance with Article 6 Paragraph 1 Letter f GDPR, we forward the data you entered during the newsletter subscription to Klaviyo to ensure our legitimate interest in using an effective, secure and user-friendly newsletter system. Klaviyo uses this data to send the newsletter on our behalf and to perform statistical evaluations of the newsletters. For this purpose, the emails contain so-called web beacons to determine whether a newsletter has been opened and which links were clicked. Klaviyo automatically builds general, non-personalized statistics on the response behavior to newsletters.

Additionally, we have a legitimate interest in statistically evaluating our newsletters to optimize our marketing communication. For this purpose, web beacons also collect and process data from individual newsletter recipients in accordance with Article 6 Paragraph 1 Letter f GDPR. This includes, for example, email addresses, the time of access, IP addresses, browser types and operating systems. Based on this data, it is possible to link the information to individual recipients. Klaviyo processes this data to automatically generate statistics that show whether a particular recipient has opened a newsletter.

To disable this data analysis, you must unsubscribe from the newsletter.

Klaviyo may also use the data in accordance with Article 6 Paragraph 1 Letter f GDPR for its own legitimate interest in designing and optimizing the service to meet demand or for market research purposes, such as determining the countries from which newsletter recipients originate. Klaviyo does not use this data to contact our newsletter recipients directly or to share it with third parties.

Typically, your data is transferred to and stored on a Klaviyo server in the USA. To protect your data in the USA, we have entered into a data processing agreement with Klaviyo based on the European Commission’s Standard Contractual Clauses. This data processing agreement can be viewed at the following web address: https://www.klaviyo.com/legal/data-processing-agreement

Klaviyo’s privacy policy can be found here: https://www.klaviyo.com/legal/privacy/privacy-notice

You may withdraw your consent to the processing of your data for newsletter distribution at any time with future effect. A brief notification via email to the address provided above or clicking the unsubscribe link in one of our newsletters is sufficient.

 

8. Use of cookies

A “cookie” is a small data file which is transferred from a website to your computer’s hard drive. We use cookies when you surf on our site, purchase something, request or personalise information or register for certain services. If you accept the cookies on our site, we have no access to your personal information but we can identify your computer using the cookies. A distinction is generally made between "session-related" and "permanent" cookies. You can adjust your cookie settings at any time here.

“Session-related” cookies do not remain on your computer when you leave our website or close your browser. Using the collated information, we can analyse the usage samples and structures of our website. This enables us to optimise our website by improving the content or personalisation and simplifying its use.

"Permanent" cookies are cookies which remain on your computer. These are used to simplify shopping, personalisation and registration services. Cookies may record, for example, what you have selected to buy while you continue to shop. Furthermore, you only have to enter your password on websites for which a login is required. "Permanent" cookies can be removed manually by the user.

Most browsers accept cookies automatically. However, you can normally refuse cookies or selectively accept cookies by adjusting your browser settings accordingly. If you disable cookies, certain features on our site may not be available to you in some situations, and some websites may possibly not be displayed correctly.

Using the following links you can find out how you can manage cookies in the main browsers (including how to disable them):

Chrome browser: https://support.google.com/accounts/answer/61416?hl=de
Internet Explorer: https://support.microsoft.com/de-de/help/17442/windows-internet-explorer-delete-manage-cookies
Mozilla Firefox: https://support.mozilla.org/de/kb/cookies-erlauben-und-ablehnen
Safari: https://support.apple.com/de-de/guide/safari/manage-cookies-and-website-data-sfri11471/mac

Proceed as follows for this purpose:

Internet Explorer:

1. Select "Internet Options" in the "Options" menu.
2. Click on the "Data Protection" tab.
3. You can now make security settings for the internet. You can set whether and which cookies you wish to accept or refuse.
4. Click "OK" to confirm your settings.

Mozilla Firefox:

1. Select Settings in the "Options" menu.
2. Click on "Data Protection".
3. Select the "Create using user-defined settings" entry in the drop-down menu.
4. You can now set whether you wish to accept cookies, how long you wish to keep these cookies and add exceptions, such as the websites on which you always or never wish to use cookies.
5. Click "OK" to confirm your settings.

Google Chrome:

1. Click on the Chrome menu in the browser’s icon bar.
2. Then select "Settings".
3. Click on "Display Advanced Settings".
4. Click on "Content Settings" under "Data Protection".
5. You can complete the following settings for cookies under "Cookies":
   • Delete cookies
   • Block cookies as default
   • Delete cookies and website data as default after closing the browser
   • Allow exceptions for cookies from certain websites or domains

 

9. Use of web analysis technologies

Google Analytics

We use the Google Analytics web analysis service on our website provided by Google LLC. (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; "Google"). If your usual residence is in the European Economic Area or Switzerland, Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland) is the responsible party for your data. Google Ireland Limited is therefore the Google affiliate which is responsible for processing your data and comply with the applicable data protection laws. The data processing is designed to analyse this website and its visitors and for marketing and advertising purposes. On behalf of the operator of this website, Google will use the information obtained to evaluate your use of the website, to compile reports on website activities and to provide additional services to website operators related to website use and internet use. The following information may be collected, along with other information: IP address, date and time when pages open, click path, information about the browser you are using and the device you are using, pages visited, referrer URL (website from which you opened our website), location data and purchasing activities.

The IP address sent by your browser as part of the Google Analytics process will not be correlated with other data by Google. Google Analytics uses technologies such as cookies, web storage in the browser and counting pixels which enable it to analyse your use of the website. The information generated by this about your use of the website will be transmitted to and stored by Google on servers in the USA. IP anonymisation is enabled on this website. This means that your IP address will first be shortened by Google within member states of the European Union or in other treaty states of the European Economic Area Agreement. Only in exceptional cases, the full IP address will be transferred to a Google server in the USA and then shortened. Google has been certified under the US EU "Privacy Shield" data protection treaty and has therefore undertaken to comply with European data protection regulations.

The data processing, particularly setting cookies, takes place with your consent on the basis of Article 6 Paragraph 1 Letter a of the GDPR. You can revoke this consent at any time without this affecting the legality of the processing which has taken place on the basis of the consent prior to its revocation.

Further information on the terms of use and data protection is available at https://marketingplatform.google.com/about/analytics/terms/de/ and at https://www.google.de/intl/de/policies/ and at https://policies.google.com/technologies/cookies?hl=de.

 

10. Use of web tracking technologies and marketing networks

Google Tag Manager

We use the Google Tag Manager on our website provided by Google LLC. (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; "Google"). If your usual residence is in the European Economic Area or Switzerland, Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland) is the responsible party for your data. Google Ireland Limited is therefore the Google affiliate which is responsible for processing your data and comply with the applicable data protection laws. This application manages JavaScript tags and HTML tags which are particularly used to implement tracking and analysis tools. The data processing is carried out for the purposes of designing and improving our website to suit demand. The Google Tag Manager itself does not save cookies, nor does it process any personal data. However, it does allow additional tags to be triggered, which may collect and process personal data.

Further information about the terms of use and data protection is available at https://www.google.com/intl/de/tagmanager/use-policy.html.


Adform

On this website we use the Adform tool provided by Adform A/S Wildersgade 10B, sal. 1 DK-1408 Copenhagen, Denmark, which collects data for analysis, marketing and improvement purposes and therefore helps us to improve our marketing campaigns and website. The collected data are used by Adform to link marketing contacts and clicks on advertisements with the resulting use of our website. This enables us to determine whether internet users who have seen our advertisements visit our website and the products that interest them. This helps us to use our marketing budget more efficiently. The collected data may also be used by us to supply marketing material based on your interests (for example products you have looked at). Pseudonyms in the form of online identification numbers (online IDs), such as cookie IDs, IP addresses, device IDs, advertising IDs / IDFAs (for example on Android or Apple smartphones) are used to collect the data. No personal data such as names or addresses are saved by this. All the IDs we use only enable us to identify your device, your internet browser or the app you use. The data we collect are not used to identify you personally as a user of our website or app without your separate consent.

The legal basis for data processing is Article 6 Paragraph 1 Letters a and f of the GDPR and Article 15 Paragraph 3 of the Telemedia Act. If you do not wish your data to be collected by Adform, you can proceed as follows:

Under the following links, you will find an explanation of how you can disable data collection on your computer or your mobile device:
German version: https://site.adform.com/de/privacy-center/platform/widerrufsrecht/
English version: https://site.adform.com/privacy-center/platform-privacy/opt-out/


Emetriq

(For further information see the point entitled "Data": https://www.emetriq.com/datenschutz/)
On this website we use a tracking system provided by emetriq GmbH, Vorsetzen 35, 20459 Hamburg, Germany, which collects data for analysis, marketing and improvement purposes and therefore helps us to improve our marketing campaigns. The collected data are used by emetriq to link marketing contacts and clicks on advertisements with the resulting use of our website. This enables us to determine whether internet users who have seen our advertisements visit our website and the products that interest them. This helps us to use our marketing budget more efficiently. The collected data may also be used by us to supply marketing material based on your interests (for example products you have looked at). Pseudonyms in the form of online identification numbers (online IDs), such as cookie IDs or IP addresses, are used to collect the data. No identifiable user-related data such as names or addresses are saved by this. All the IDs we use only enable us to identify your device, your internet browser or the app you use. The data we collect are not used to identify you personally as a user of our website without your separate consent.

The legal basis for data processing is Article 6 Paragraph 1 Letters a and f of the GDPR and Article 15 Paragraph 3 of the Telemedia Act. If you do not wish your data to be collected by emetriq, you can proceed as follows:

Under the following links, you will find an explanation of how you can disable data collection on your computer or your mobile device: https://www.emetriq.com/opt-out/


Google Ads

We use the online advertising program Google Ads, provided by Google Ireland Limited ("Google"), Gordon House, Barrow Street, Dublin 4, Ireland. Google Ads enables us to display advertisements in the Google search engine or on third-party websites when users enter specific search terms on Google (keyword targeting). Additionally, targeted advertisements can be displayed based on user data stored by Google (e.g., location data and interests) (audience targeting). As website operators, we can analyze this data quantitatively, for example, by assessing which search terms triggered our ads and how many ad clicks resulted.

The use of this service is based on your consent in accordance with Article 6 Paragraph 1 Letter a of the GDPR and § 25(1) TDDDG. You can withdraw your consent at any time.

Data transfer to the USA is based on the European Commission’s Standard Contractual Clauses. Details are available here:
https://policies.google.com/privacy/frameworks and https://business.safety.google/controllerterms/.

The company is certified under the EU-U.S. Data Privacy Framework (DPF). The DPF is an agreement between the European Union and the United States to ensure compliance with European data protection standards for data processing in the U.S. Every company certified under the DPF commits to upholding these standards. For more information, see: https://www.dataprivacyframework.gov/s/participant-search/participantdetail?contact=true&id=a2zt000000001L5AAI&status=Active


Google Ads Remarketing

This website uses features of Google Ads Remarketing, provided by Google Ireland Limited ("Google"), Gordon House, Barrow Street, Dublin 4, Ireland. Google Ads Remarketing allows us to assign individuals who interact with our online offerings to specific audiences so we can display interest-based advertising within the Google advertising network (remarketing or retargeting).

In addition, the remarketing audiences created with Google Ads Remarketing can be linked to Google's cross-device functions. This means interest-based, personalized advertising messages tailored to your previous usage and browsing behavior on one device (e.g., smartphone) can also be shown on another of your devices (e.g., tablet or PC).

If you have a Google account, you can disable personalized advertising at the following link:
https://adssettings.google.com/anonymous?hl=de.

The use of this service is based on your consent in accordance with Article 6 Paragraph 1 Letter a of the GDPR and § 25(1) TDDDG. You can withdraw your consent at any time. For more information, refer to Google's privacy policy:
https://policies.google.com/technologies/ads?hl=de.

The company is certified under the EU-U.S. Data Privacy Framework (DPF). More details are available here:
https://www.dataprivacyframework.gov/s/participant-search/participantdetail?contact=true&id=a2zt000000001L5AAI&status=Active

Audience Creation with Customer Match
We use Google Ads Customer Match as part of our audience creation strategy. In this process, we transmit certain customer data (e.g., email addresses) from our customer lists to Google. If the respective customers are Google users and logged into their Google accounts, relevant advertising messages will be displayed to them across the Google network (e.g., on YouTube, Gmail, or Google Search).


Google Conversion Tracking

This website uses Google Conversion Tracking, provided by Google Ireland Limited ("Google"), Gordon House, Barrow Street, Dublin 4, Ireland.

With the help of Google Conversion Tracking, we and Google can recognize whether a user has completed specific actions. For example, we can analyze which buttons are clicked on our website and which products are most frequently viewed or purchased. This information helps us create conversion statistics. We receive data about the total number of users who clicked on our ads and what actions they took. However, we do not receive any information that can personally identify users. Google uses cookies or similar recognition technologies for this purpose.

The use of this service is based on your consent in accordance with Article 6 Paragraph 1 Letter a of the GDPR and § 25(1) TDDDG. You may revoke your consent at any time. More information on Google Conversion Tracking can be found in Google’s privacy policy:
https://policies.google.com/privacy?hl=de.

We also use the enhanced conversions feature as part of Google Conversion Tracking. Enhanced conversions allow us to transmit various types of customer data (e.g., location, state, postal code, hashed email addresses, names, gender, date of birth, or phone number) collected on our website to Google in hashed form. By activating enhanced conversions, we can better tailor our advertising campaigns to individuals interested in our offerings. It also improves the attribution of website conversions to ad events such as clicks or views.

The company is certified under the EU-U.S. Data Privacy Framework (DPF). More information can be found at:
https://www.dataprivacyframework.gov/s/participant-search/participantdetail?contact=true&id=a2zt000000001L5AAI&status=Activev


Meta Pixel (formerly Facebook Pixel)

We use the visitor action pixel from Facebook/Meta on our website for conversion tracking. This service is provided by Meta Platforms Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland. According to Facebook, the collected data may also be transferred to the USA and other third countries.

This allows us to track the behavior of website visitors after they have been redirected to our website by clicking on a Facebook ad. This helps us evaluate the effectiveness of Facebook ads for statistical and market research purposes and to optimize future advertising campaigns.

The data collected is anonymous to us as the operators of this website—we cannot draw any conclusions about the identity of users. However, the data is stored and processed by Facebook, allowing a connection to the respective user profile and enabling Facebook to use the data for its own advertising purposes in accordance with its Data Use Policy (https://www.facebook.com/about/privacy/). This may allow Facebook to display ads on Facebook and outside of Facebook. We, as website operators, have no influence over this use of data.

The use of this service is based on your consent in accordance with Article 6 Paragraph 1 Letter a of the GDPR and of the German Telecommunications and Telemedia Data Protection Act (TDDDG). You can withdraw your consent at any time.

We use the "advanced matching" function within the Meta Pixel. Advanced matching allows us to transmit various types of data (e.g., location, state, ZIP code, hashed email addresses, names, gender, date of birth, or phone number) collected on our website to Meta (Facebook). This helps us better tailor our Facebook advertising campaigns to people who are interested in our offers. It also improves attribution of website conversions and enhances the creation of custom audiences.

To the extent that personal data is collected using the tool described here and transmitted to Facebook, we and Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland, are jointly responsible for this data processing (Art. 26 GDPR). This joint responsibility applies solely to the collection and transmission of the data to Facebook. Any subsequent processing by Facebook is not part of the joint responsibility. Our mutual responsibilities have been outlined in a joint processing agreement, which you can view here: https://www.facebook.com/legal/controller_addendum. According to this agreement, we are responsible for providing data protection information when using the Facebook tool and for securely implementing the tool on our website. Facebook is responsible for the data security of its products. You may exercise your rights as a data subject (e.g., access requests) directly with Facebook. If you assert your rights with us, we are obligated to forward your request to Facebook.

The data transfer to the USA is based on the EU Commission’s Standard Contractual Clauses. Details can be found here:
https://www.facebook.com/legal/EU_data_transfer_addendum and https://www.facebook.com/help/566994660333381.
Facebook's privacy policy provides additional information on how your data is protected: https://www.facebook.com/about/privacy/.

You can also disable the “Custom Audiences” remarketing feature in the ad settings section at https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen. To do this, you need to be logged into Facebook.

If you do not have a Facebook account, you can opt out of usage-based advertising from Facebook on the website of the European Interactive Digital Advertising Alliance: http://www.youronlinechoices.com/de/praferenzmanagement/.

The company is certified under the EU-U.S. Data Privacy Framework (DPF). The DPF is an agreement between the European Union and the United States that aims to ensure compliance with European data protection standards for data processing in the U.S. Companies certified under the DPF commit to adhering to these data protection standards. For more information, please visit:
https://www.dataprivacyframework.gov/s/participant-search/participant-detail?contact=true&id=a2zt0000000GnywAAC&status=Active.


semasio

semasio is a service of the company Semasio GmbH, Eppendorfer Weg 285, 20251 Hamburg, Germany. semasio uses, among other things, cookies which are stored on your computer and which enable an analysis of the use of the website. Data, in particular the IP address and activities of the user, can be transmitted to a server of Semasio GmbH and stored there. Semasio GmbH may transfer this information to third parties if required by law or if the data is processed by third parties. You can object to the collection and forwarding of personal data (in particular your IP address) and the processing of this data by deactivating Java-Script in your browser or by installing a tool such as "NoScript".

The data processing, particularly setting cookies, takes place with your consent on the basis of Article 6 Paragraph 1 Letter a of the GDPR. You can revoke this consent at any time without this affecting the legality of the processing which is taken place on the basis of the consent prior to its revocation. You can find further information and the semasio privacy policy at: http://www.semasio.com/privacy-policy/. An opt-out option is available under: https://www.semasio.com/privacy/optout.


Microsoft Advertising

This website uses Microsoft Advertising, an online advertising service provided by Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA.

Microsoft Advertising allows us to display ads in the Bing search engine or on third-party websites when users enter specific search terms into Bing (keyword targeting). Additionally, targeted advertisements can be displayed based on user data held by Microsoft (e.g., location data and interests) (audience targeting). As website operators, we can analyze this data quantitatively, for example by determining which search terms triggered the display of our ads and how many resulted in clicks.

We use Microsoft's Universal Event Tracking (UET) on this website. This involves collecting pseudonymized data to track the actions you take on our website after clicking on an ad served through Microsoft Advertising. UET collects your (anonymized) IP address, device identifiers, device and browser settings, Microsoft Click ID (stored in a cookie), time spent on the website, which parts of the website were accessed, which ad led you to the site, and the clicked keyword.

The use of this service is based on your consent pursuant to Article 6 Paragraph 1 Letter a of the GDPR and § 25 (1) TDDDG. You may revoke your consent at any time.

Data transfers to the USA are based on the European Commission’s Standard Contractual Clauses. Details can be found here:
https://learn.microsoft.com/de-de/compliance/regulatory/offering-eu-model-clauses

The company is certified under the EU-U.S. Data Privacy Framework (DPF). The DPF is an agreement between the European Union and the United States designed to ensure compliance with European data protection standards for data processing in the U.S. Any company certified under the DPF agrees to comply with these data protection standards. For more information, visit:
https://www.dataprivacyframework.gov/s/participant-search/participantdetail?contact=true&id=a2zt0000000KzNaAAK&status=Active.


Microsoft Clarity

We use Clarity on our website, a service provided by Microsoft Ireland Operations Limited, One Microsoft Place, South County Business Park, Leopardstown, Dublin 18, Ireland, https://docs.microsoft.com/en-us/clarity/ (hereinafter referred to as "Clarity").

The purpose of data processing is to design, optimize, and analyze our website based on user needs.

Clarity is a tool for analyzing user behavior on this website. In particular, Clarity records mouse movements and creates a graphical representation (heatmaps) of the sections of the website users frequently scroll through. Clarity can also record sessions, allowing us to view website usage in the form of videos. Additionally, we receive information about general user behavior on our website.

Clarity uses technologies that enable the recognition of users for the purpose of analyzing their behavior (e.g., cookies or device fingerprinting). Your personal data is stored on Microsoft’s servers (Microsoft Azure Cloud Service) in the USA. The EU Commission has issued an adequacy decision for the USA under the Trans-Atlantic Data Privacy Framework (TADPF). Microsoft has certified itself under the TADPF and has thus committed to complying with European data protection principles. Further information on this can be found at the following link: https://www.dataprivacyframework.gov/participant/6474.

The use of cookies or similar technologies takes place with your consent based on § 25 (1) sentence 1 of the German Telecommunications-Telemedia Data Protection Act (TDDDG) in conjunction with Article 6 Paragraph 1 Letter a of the GDPR. The processing of your personal data is carried out with your consent based on Article 6 Paragraph 1 Letter a of the GDPR. You can withdraw your consent at any time without affecting the lawfulness of processing carried out based on your consent before its withdrawal.

Further details on Clarity’s data protection policies can be found here: https://docs.microsoft.com/en-us/clarity/faq.


Pinterest Tag

We have integrated the Pinterest Tag on this website. The provider is Pinterest Europe Ltd., Palmerston House, 2nd Floor, Fenian Street, Dublin 2, Ireland. The Pinterest Tag is used to track certain actions you perform on our website. The data collected can then be used to display interest-based advertising to you either on our website or on another page within the Pinterest Tag advertising network. For this purpose, the Pinterest Tag collects data such as a tag ID, your location, and the referrer URL. In addition, action-specific data such as order value, order quantity, order number, category of purchased items, and video views can be collected.

The Pinterest Tag uses technologies that enable cross-site recognition of users to analyze user behavior (e.g., cookies or device fingerprinting). If consent has been obtained, the use of the aforementioned service is based solely on Article 6 Paragraph 1 Letter a of the GDPR and § 25 TDDDG. Consent can be withdrawn at any time. If no consent has been obtained, the use of this service is based on Article 6 Paragraph 1 Letter f of the GDPR; the website operator has a legitimate interest in the most effective marketing measures possible.

Pinterest operates globally, so data transfers to the USA may occur. According to Pinterest, such data transfers are based on the EU Commission’s Standard Contractual Clauses. Details can be found here: https://policy.pinterest.com/en/privacy-policy.

We use the “Enhanced Match” feature within the Pinterest Tag. Enhanced Match allows us to transmit various types of data (e.g., place of residence, state, postal code, hashed email addresses, names, gender, date of birth, or phone number) of our customers and prospects collected via our website to Pinterest. By activating Enhanced Match, we can target our Pinterest ad campaigns even more precisely at people interested in our offers. Enhanced Match also improves the attribution of website conversions to Pinterest users and expands Custom Audiences. More information about the Pinterest Tag can be found here:
https://help.pinterest.com/en/business/article/track-conversions-with-pinterest-tag.


TikTok Pixel

We have integrated the TikTok Pixel on this website. The provider is TikTok Technology Limited, 10 Earlsfort Terrace, Dublin, D02 T380, Ireland (hereinafter referred to as TikTok). The TikTok Pixel helps us display interest-based advertising (TikTok Ads) to website visitors who have viewed our offerings. At the same time, the TikTok Pixel enables us to measure the effectiveness of our advertising on TikTok. This allows us to evaluate the performance of TikTok ads for statistical and market research purposes and optimize future advertising efforts.

Various usage data is processed in this context, such as IP address, page views, time spent, operating systems used, user origin, information about the ad a person clicked on in TikTok, or triggered events (timestamp). This data is aggregated into a user ID and assigned to the respective end device of the website visitor.

The use of this service is based on your consent in accordance with Article 6 Paragraph 1 Letter a of the GDPR and § 25 (1) TDDDG. Consent can be revoked at any time.
Data transfers to third countries are based on the European Commission’s Standard Contractual Clauses. Details can be found here:
https://www.tiktok.com/legal/page/eea/privacy-policy/de-DE
and
https://ads.tiktok.com/i18n/official/policy/controller-to-controller.


Hotjar

This website uses Hotjar. The provider is Hotjar Ltd, Level 2, St Julians Business Centre, 3, Elia Zammit Street, St Julians STJ 1000, Malta, Europe (website: https://www.hotjar.com).

Hotjar is a tool for analysing user behaviour on our website. For example, it can be seen how far users scroll and which buttons users click on and how often. From this information, Hotjar creates so-called heat maps, which can be used to determine which website areas are viewed preferentially by the website visitor. Furthermore, we can determine how long users stay on a page and when they leave it. We can also determine at which point users abandoned entries in a contact form (so-called conversion funnels). In addition, Hotjar can be used to obtain direct feedback from website visitors. This function serves to improve our web offers and to make our website even more customer-friendly.

Hotjar uses cookies. Cookies are small text files that are stored on your computer and saved by your browser. They are used to make our website more user-friendly, effective and secure. In particular, these cookies allow us to determine whether our website has been visited with a particular end device or whether the Hotjar functions have been deactivated for the browser in question. Hotjar cookies remain on your terminal device until you delete them.

You can set your browser so that you are informed about the setting of cookies and only allow cookies in individual cases, exclude the acceptance of cookies for certain cases or in general and activate the automatic deletion of cookies when closing the browser. If you deactivate cookies, the functionality of this website may be limited.

The use of Hotjar and the storage of Hotjar cookies are based on Article 6 Paragraph 1 Letter f of the GDPR. The website operator has a legitimate interest in analysing user behaviour in order to optimise both its website and its advertising. If a corresponding consent has been requested (e.g. consent to the storage of cookies), the processing is carried out exclusively on the basis of Article 6 Paragraph 1 Letter a of the GDPR; the consent can be revoked at any time.

Deactivating Hotjar

If you would like to deactivate the data collection by Hotjar, click on the following link: https://www.hotjar.com/opt-out
Please note that Hotjar must be deactivated separately for each browser or end device.
For more information about Hotjar, please refer to Hotjar's privacy policy.


Stylitics

Use of Stylitics and Data Processing within the Standard Implementation

As part of our online offering, we utilize services provided by Stylitics Inc., 236 5th Ave, New York, NY 10001, a U.S.-based provider of visual product recommendations. Stylitics is integrated into our standard implementation via an embedded widget and a so-called "purchase pixel." Only anonymized, non-personal data is processed in this context. The purpose of this processing is to analyze user behavior and to optimize our service offering.

The following categories of data may be collected:

• Product identifiers, based on a pseudonymized ID jointly defined between Stylitics and our organization
• Information regarding user interactions with the widget (e.g., views, clicks)
• Metadata related to the widget (e.g., carousel position, outfit ID)
• Technical attributes of the end device used, such as screen size or user agent, particularly for bot detection and device-specific reporting
• URLs of the visited pages
• Purchase-related data, including items purchased, price, currency, and total order value
• A locally stored session ID (UUID) that allows the linking of user interactions with purchase events

This data is stored and processed exclusively in aggregated form on servers located in the United States. Identification of natural persons based on this data is not possible. The session recognition via UUID is fully anonymized and, without additional client-side identifiers (to which Stylitics has no access), cannot be attributed to a specific individual. In accordance with Recital 26 of the General Data Protection Regulation (GDPR), fully anonymized data does not fall within the scope of the regulation.

The use of Stylitics' analytics and reporting functionalities is subject to user consent obtained through our consent management platform. The legal basis for data processing is Article 6 Paragraph 1 Letter a of the GDPR. Regardless of this, the Stylitics widget can technically operate without analytics by enabling the "doNotTrack" option, which is supported by Stylitics.

Use of Stylitics Personalization Services

If additional personalization functionalities provided by Stylitics are used on our online shop—separate from the standard implementation—this may involve the processing of additional data categories, particularly IP addresses. In such cases, data processing takes place exclusively on the basis of express user consent pursuant to Article 6 Paragraph 1 Letter a of the GDPR. Users may, in this context, submit a request for the deletion of their personal data to Stylitics using their IP address.

Further information on data processing by Stylitics can be found in the Stylitics Privacy Policy.

 

11. The use of plugins and other tools

Mapbox

This site uses the map service Mapbox via an API. This is provided by MapBox Inc., 740 15th St NW, Washington, DC 20005, USA.

Your IP address must be saved to enable the Mapbox functions to be used. As a rule, this information is forwarded to a Mapbox server in the USA where it is saved. The provider of this website has no influence on this data transmission.

Mapbox maps are used to provide an attractive online offering and to make it easier to locate the places mentioned on our website. This constitutes a justified interest as described in Article 6 Paragraph 1 Letter f of the GDPR.

More information about how we handle user data is available in the Mapbox privacy policy: https://www.mapbox.com/privacy/.


Vimeo video platform

On our website, we use the function to embed Vimeo videos provided by Vimeo LLC, 555 West 18th Street, New York 10011 ("Vimeo").

The plugins are marked with a Vimeo logo, for example in the form of the letter "V" or the "vimeo" sign.

When you open a page in our online shop which contains one of these plugins, your browser will establish a direct connection to the Vimeo servers. The content of the plugin is sent direct to your browser by Vimeo and embedded into the page. This embedding supplies Vimeo with the information that your browser has opened the appropriate page on our website, even if you do not have a Vimeo profile or you are not currently logged into Vimeo.

This information (including your IP address) will be sent by your browser straight to a Vimeo server in the USA where it will be saved. If you are logged into Vimeo, Vimeo can directly assign your visit to our website to your Vimeo account. If you interact with the plugins, for example by clicking on the "Vimeo" button, this information will also be sent straight to an Instagram server where it will be saved.

The information will also be published on your Vimeo account and displayed for your contacts.

If you do not want Vimeo to assign the data collected from our website directly to your Vimeo account, you must log out of Vimeo before you visit our website.

Further information is available in the Vimeo privacy policy (https://vimeo.com/privacy).


Google web fonts

This site uses so-called web fonts provided by Google to ensure that fonts are displayed uniformly. When you open a page, your browser loads the required web fonts into its browser cache so that it can display texts and fonts correctly.

For this purpose, the browser you use must be connected to Google’s servers. This informs Google that our website has been opened from your IP address. The purpose for using Google web fonts is to the provide a uniform, attractive presentation of our online offerings. This constitutes a justified interest as described in Article 6 Paragraph 1 Letter f of the GDPR.

If your browser does not support web fonts, a standard font from your computer will be used.

Further information about Google web fonts is available at https://developers.google.com/fonts/faq and in Google’s privacy policy: https://www.google.com/policies/privacy/.

 

12. Data security

During your website visit, we use the widespread SSL (Secure Socket Layer) method together with the highest encryption level supported by your browser. Generally, this is 256-bit encryption. You can identify an encrypted connection as the address line in the browser changes from "http://" to "https://", and by the padlock symbol in the browser line.

We also use suitable technical and organisational security measures to protect your data from accidental or malicious manipulation, partial or complete loss, destruction and to prevent unauthorised access by third parties. Our security measures are improved on an ongoing basis as technological development advances.

 

13. Your rights relating to processing your personal data

You particularly have the following rights with regard to camel active relating to your personal data:

• Right to information about your stored personal data (Article 15 of the GDPR).
• Right to correction if the stored data relating to you are inaccurate, out of date or incorrect (Article 16 of the GDPR).
• Right to deletion if the data storage is illegal, the purpose of processing has been fulfilled and the storage is therefore no longer required or you have revoked your consent for certain personal data to be processed (Article 17 of the GDPR).
• Right to restrict processing if one of the requirements listed in Article 18 Paragraph 1 Letters a to d of the GDPR is satisfied (Article 18 of the GDPR).
• Right to transfer the personal data relating to you and provided by you (Article 20 of the GDPR).
• Right to revoke consent, wherein the revocation does not affect the legality of the processing which has taken place up to that point on the basis of the consent (Article 7 Paragraph 3 of the GDPR).
• Right to lodge a complaint with a supervisory authority (Article 77 of the GDPR). The supervisory authority responsible for us is the
  
  State Data Protection Officer in Lower Saxony
  Prinzenstrasse 5
  30159 Hanover
  Phone +49 (0)511 120-4500
  Fax +49 (0)511 120-4599
  E-mail [email protected]
  Internet http://www.lfd.niedersachsen.de

 

14. Date of issue and changes to this privacy policy

This privacy policy is current as of August 8, 2025.

As a result of technical development or changed statutory or official definitions, it may be necessary to amend this privacy policy.

The latest privacy policy is available at all times on our website.