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camel active x Viva con Agua

Right on time for World Water Day, we are launching our "Source of Life Campaign" for Viva con Agua. Get our Limited Edition "Water-Shirt" and also contribute to enabling people all around the world to have access to clean drinking water.





Limited Edition | Viva con Agua Unisex Shirt


Available, deliverable in 1-3 working days


This unisex T-shirt offers a laid-back oversized fit for an extra comfy and loose feel. Made from 100% GOTS-certified organic cotton in single jersey quality and built to last. Alongside the camel active logo print on the left chest, there's a back print featuring the statement 'Water Source of Life,' emphasizing the importance of water for us and our entire planet. This natural off-white shirt is the perfect statement piece for anyone who loves a casually urban look.

With the sale of this limited edition unisex T-shirt, we're supporting Viva con Agua's global water projects. Each piece is unique and comes with its own ID. The limited edition is restricted to 700 shirts.

  • Unisex short-sleeve T-shirt with a round neckline
  • Oversized fit
  • camel active logo print on the left chest
  • Generous statement print on the back
  • 100% GOTS certified organic cotton
  • Single jersey quality
  • Cool off-white tone, untreated

A T-shirt for Viva con Agua - and for you!

By purchasing this exclusive unisex T-shirt, you're contributing to Viva con Agua's global water initiatives. Each shirt in this limited edition comes with its own unique ID. With the message "Water, Source of Life," we seek to underscore the critical importance of water for both humanity and our planet. Water isn't merely a captivating element—it's our most invaluable resource.



Viva con Agua supports water projects worldwide. According to the organization, water is, alongside air, the foundation of all life and a fundamental human right. Viva con Agua pursues the vision that all people should have access to clean drinking water, hygiene facilities, and basic sanitation services. However, 703 million people worldwide still lack access to basic clean water services. The Viva con Agua de Sankt Pauli e.V. association was officially registered and recognized as a non-profit organization in 2006. The concept of the fundraising with fun and joy has become an international idea, carrying forward the vision of "Water for all - all for water" in a significant way. Therefore, we also donate 10€ per shirt from this limited Water Edition to the Viva con Agua association.

But what else do we do to conserve the water resource?

©Henrik Wiards

©Leonard Mueller

©Andrin Fretz

©Henrik Wiards

Water consumption at Camel Active

The EIM-Standard

As water is the most precious resource for us, we focus on producing our collection in a resource-efficient manner. We aim to raise awareness about water as a precious resource and draw attention to the environmental impact of textiles.

It's no secret that textile manufacturing consumes large amounts of water, with denim being one of the most water-intensive product categories. Therefore, we have made it our mission to significantly reduce our water consumption in the denim sector.

To achieve this, we utilize the EIM Standard, a tool for measuring and assessing environmental impacts in the textile and fashion industry. With the "Environmental Impact Measurement," we continuously monitor water and energy consumption, as well as the use of chemicals.

We only use the Conscious Label when environmental impacts in the finishing process of our jeans have been significantly reduced. In SS24, 97.5% of our collection already achieves the status of "Low Impact" or "Medium Impact" jeans.

Would you like to learn more about our EIM Standard? Check out our blog here.

Water is not just an essential component of life—it is a human right. However, countless people worldwide suffer from water scarcity, the consequences of climate change, and inadequate sanitation. By selling the T-shirt on the occasion of World Water Day on March 22nd, we support global water projects of the Viva con Agua organization, thereby helping people all over the world to access clean drinking water.


On our Care page, you can also find many important tips for maintaining and cleaning our products, allowing you to consciously save water in your daily life. Together, we can contribute to using less water and conserving our most vital resource.

#makeanactivechange #watersourceoflife #vivaconagua